At Octopus we have a passionate desire and genuine excitement for product launch and in-market maximisation. We have amassed a wide range of professional experiences, including commercialising products for companies ranging from small UK based businesses to large multinational global corporations. This enables us to morph into integral parts of your team, delivering expert business insight to drive success.

Our experience comes from a number of sectors including; Pharmaceuticals, Healthcare, Health Technology, National Health Service, Transport and other sectors. This broad range of experience has enabled us to support a plethora of products.

Our directors Andrew Mumford and Joanne Mumford work with highly trusted associates to ensure our delivery capability matches your needs.

Andrew Mumford

Andrew Mumford

Andrew is an experienced pharmaceutical and healthcare global Market Access expert. Having developed his initial experience in field based and market access marketing roles. His career then moved in senior management roles leading HTA submissions, pricing and reimbursement projects, Value Dossier development, and Value Communication across global markets.

Andrew’s key abilities are in proving and demonstrating a product’s value, understanding complex markets and developing strategies to succeed.

Andrew is a doting father, keen runner, determined triathlete and noisy rugby fan.

Jo Mumford

Jo Mumford

Jo is an experienced strategist whose core strengths lie in Project Management. Jo’s career has seen her in market research, marketing and senior management roles. Her key skills are making things happen, on time and on budget. Her broad range of industry experience allow a panoramic view of markets and opportunities. This range of experience has proven a great asset to our Pharmaceutical and Healthcare clients.

Jo has a canny ability to simplify even the most complex of issues to overcome challenges.

Jo is a loving mother, talented chef, fair weather runner and fan of musicals.